April 7, 2010
Nike to run first new Tiger ad since scandal
Posted: 09:00 PM ET
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Tiger Woods and the voice of his late father star in a new commercial from Nike Inc., one of several new advertising campaigns that suggest the star golfer may be on his way to repairing his shattered image with corporate America.
On Wednesday, Nike was set to begin airing a black-and-white TV spot featuring Mr. Woods looking directly into a camera. In the background, the voice of his father, Earl Woods, seems to be talking to his son about the importance of taking responsibility for his actions, say people familiar with the matter.
"I want to find out what your thinking was; I want to find out what your feelings are. Did you learn anything," the elder Mr. Woods says in the recording.
The ad ends with the image of a Nike Swoosh.
The commercial is Mr. Woods' first new television ad since unflattering revelations about his private life emerged last year. It is expected to run on Walt Disney Co.'s ESPN and Comcast Corp.'s Golf Channel, say people familiar with the matter.
The ad was filmed several weeks ago at Isleworth Country Club, a golf course near Mr. Woods' home in Florida, people familiar with the matter said. The voice of Earl Woods, who died in 2006, was taken from old interviews, one person says, but this person didn't know the original context for the recorded comments.
A spokeswoman for Nike declined to comment. Mr. Woods couldn't be reached for comment.
Filed under: Tiger Woods
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