February 1, 2010
Posted: 07:00 PM ET
Jim Daly is president and CEO of Focus on the Family. He will be our guest tonight on LKL to discuss the controversy surrounding the scheduled to air featuring quarterback Tim Tebow and his mother Pam.
What's So Controversial About Celebrating Family and Life?
The national media firestorm around our ad that’s going to air during the Super Bowl has been a little surprising to us here at Focus on the Family – especially since none of the groups and individuals criticizing it have actually seen the spot.
There are all kinds of assumptions and accusations about what the content of the commercial featuring Pam Tebow and her son, Tim, the Heisman Trophy-winning quarterback, will be, and I can tell you pretty comfortably that they just aren’t accurate. There’s nothing political about the ad. Nothing shocking or divisive. Nothing “anti” anything. It’s just an inspiring story from the Tebows – as much as can be fit into 30 seconds, anyway – about celebrating family and celebrating life.
When did that become taboo for us to discuss in America?
I entered 2010 committed to expand the dialogue about important subjects like the sanctity of human life, and my hope is our commercial, and the national attention it’s received even before it’s aired, will move the bar in that direction. Bitterness, name-calling, political posturing, even accusing Pam Tebow of lying about her story, as some of our opponents have done – those are the weapons of culture war. We at Focus on the Family – unabashedly, unapologetically, unwaveringly pro-life – are more interested in cultural change. That’s the motivation behind our commercial – to get the country talking about the choices we have to make when faced with all variety of life challenges, not just unplanned pregnancies. And as one of only a handful of people in the country who has, of yet, seen the spot, I’m optimistic that’s exactly what it’s going to do.
When the estimated 100 million tuning into the big game really see what we’re saying, rather than what others are saying about us, I have every confidence they will be more inspired by love than mired in controversy. If that happens, pardon the pun, it will be a touchdown for life.
Jim Daly is president and CEO of Focus on the Family, a global Christian ministry dedicated to helping families thrive. Learn more at www.FocusOnTheFamily.com.
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