January 29, 2010

CBS rejects gay dating site's Super Bowl ad

Posted: 05:54 PM ET

By Aaron Smith, staff writer

NEW YORK ( - Super Bowl network CBS rejected an ad Friday from, a gay dating Web site.

"After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot," said CBS spokeswoman Shannon Jacobs. "We are always open to working with a client on alternative submissions."

CBS (CBS, Fortune 500) said it turned down the ad partly for financial reasons, but ManCrunch believes that there's more to it than that.

"It's straight-up discrimination," said Elissa Buchter, spokeswoman for the Toronto-based dating site.

Jacobs of CBS declined to comment on the charge of discrimination.

Buchter provided a copy of the CBS rejection letter to CNNMoney, which states that the ad "is not within the Network's broadcast standards for Super Bowl Sunday."


Filed under: Super Bowl

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Cali MJ Fan   January 29th, 2010 6:00 pm ET

But airing a commercial where a man thanks his mother for not aborting him IS "within the Network's broadcast standards for Super Bowl Sunday."

That's downright BS!

A. Smith, Oregon   January 29th, 2010 6:54 pm ET

Networks are not held to a fair and balanced standard, if you doubt that FCC ruling then look at the Fox comic book network with fantasy entertainers like Glenn Beck, Sean Hannity and that blow hard Bill O'Reily!

In short, if a Media Network feels the content is contrary to its corporate sponsers or is substantially not matching their target audience, its not shown. Unfortunately, what I feel are news worthy stores and items are often being filtered out and the viewers or readers must go to Englands BBC or other resources in order to view or read them!

Kat   January 29th, 2010 7:21 pm ET

Am glad Larry! Am sick of gays trying to force their way of life onto everyone from in the soaps to commercials.

To determine who is man and who is woman, check who has a penis and who has a womb. There is no gray area there.

They have the right to choose which body bits they want to share but I do nto want my child confused! Am afraid to let them watch TV outside of my prsence. I see them kissing in subways just to attract attention. Why can they not be more respectful and civilised?

Kat   January 29th, 2010 7:24 pm ET

Old bat Barbara Walters never fail to get more sleazy and desperate by the minute by choosing to interview Idols runner up Adam after his disgusting fame hungry and attention seeking display on TV putting his mouth to the others guys private bits. These people lose their character ounce by ounce each min.

Kat   January 29th, 2010 7:28 pm ET

Why should school add gay stuff to the curriculum an dremove the good teahings of the bible that teaches us to love everyone as equals? Standing up against abnormal desires and acts does not mean that we do not love others.

Do you not correct your child because you love them?

The same arms that will warmly hug is the said arm that will give us a correcting strike.

Joanne Wozniacki   January 29th, 2010 7:40 pm ET

Leave the gays alone! Why do we care what their sexual preference is?? Most are good Americans and good people, just like any other group. They should be able to do whatever they want!. Let them join the military or get married. We have enough problems in this country with jobs, no healthcare, people loses their homes, security, etc. Focus on something else. Leave them alone unless they are criminals, pedophiles, or terrorists!

Dodie   January 29th, 2010 7:44 pm ET

Very amusing ,that ads containing the right wing religious ideals on decreasing abortions are not filtered out; however, ads containing acceptance of homosexuality are filtered out!

Every network seems to lean either to the right or left. We all know which way CBS is leaning!

James31   January 29th, 2010 7:53 pm ET

Actually, CBS is considered the most liberal network. I don't see the comparison between right to life and gay rights. I would agree that the Super Bowl is probably not the ideal target audience for a gay dating site.
There are talk shows and other programs on several networks, however, that would be an ideal target audience for such commercials. I also doubt CBS would be running the right to life commercial if there were not a connection to football. We seem to always have a need to over analyze everything, making it a point that the outcome of the analysis be something to criticize.

Kat   January 30th, 2010 9:32 am ET

The army need men to be men and women to be women! Why? Do you see gay men who act feminine wanting or being able to withstand the kind of training that real men get now that they are able to express their sexual preference? Especially those who act more feminine.

No, Gay men are going want to be treated like women and when that does not happen, they will start sueing the armed forces with false claims that they made them do what others did not.

The military can start getting prepared for LAWSUITS on top of lawsuits. When they treat gays like real men and they start running for lawyers crying that "Oh, they treat me so tough because am gay" they will regret it because it will open the flood gates of money to pay out for cases.

Kat   January 30th, 2010 9:33 am ET

Be prepared for lawsuits when the feminine gays want to be treated like women and be trained like the tough men that the armed forces require on th ebattle field!

ram50   January 30th, 2010 1:34 pm ET

Face it--the networks will put anything on that is more profitable. At present the more conservative way of life is more popular-so,guess what-anti-abortion ,gun ownership,etc.,etc will pay them more bucks. So,I guess $$$$$ is what it's all about!

ram50   January 30th, 2010 1:43 pm ET

$$$$ guides BIG BUSINESS like the networks so, whatever is the flavour of the day that's the way they'll go. Presently the more conservative mode of thinking (anti-abortion,gun ownership,etc.,etc.)is on the IN list. On the out list is pro choice,gay marriage, etc.,etc. I guess theol' slogan that's the way we do business is their way!

Theresa   January 31st, 2010 2:36 pm ET

Presently,being gay in the military reminds me of being Jewish in Nazi Germany. Always afraid of being outed.

sheila crone   January 31st, 2010 8:23 pm ET

Theresa, your comment comparing gays to Jews in Nazi Germany has no merit.

Ram50 Yes, money talks. It's the only thing that does.

Joanne: gays don't want to be left alone. For the last several decades they have done more to be noticed than almost any other group. The gay propaganda machine even has women doubting every male as to sexual orientation. Gays don't need "special rights." They should not receive special consideration. Just get in line like everyone else.

Dan   February 1st, 2010 4:43 am ET


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