December 14, 2009

In the rough: 4 in 10 Americans have unfavorable view of Woods

Posted: 12:55 PM ET

via Washington Post

More than four in 10 Americans now hold an unfavorable view of Tiger Woods, and nearly as many say companies should steer clear of using the golf great as a product pitchman, according to a new Washington Post-ABC News poll.

Woods, broadly popular in polls over the decade, has taken a big public hit in the aftermath of his admission of "personal sins" in response to spiraling allegations of extramarital affairs.

In the new poll, 43 percent say they view Woods unfavorably, with more than one in four seeing him in a "strongly" negative light. About as many, 42 percent, have favorable impressions, but that number has been sliced roughly in half compared to recent years.

Men tilt favorably toward Woods, while women lean negative. (Men are 46 percent favorable, 41 percent unfavorable; women are 39-45.) Among those who count themselves as golf fans, Woods fares a little better, with 62 percent seeing him favorably, but even here in his base, 37 percent now view him negatively.

More than a third of fans and non-fans alike say they think companies should not continue to use Woods to endorse their products and services. One of Madison Avenue's brightest stars, Accenture yesterday severed its six-year contract with Woods, and reports have other companies reconsidering their arrangements with the world's No. 1 golfer.


Filed under: Polls • Sports • Tiger Woods

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Lori - Justice For Michael   December 14th, 2009 12:58 pm ET

This is Tiger's and Elin's personal life. It is none of our business. The public does not have the right to know this information, nor to vote on it. Leave them alone to sort it out.

Expat American   December 14th, 2009 1:18 pm ET

I watch Tiger Woods play golf. I try to mimic his stroke, in the hopes of, but to no avail, hitting a golf ball like him.

That's pretty much it. His personal life does not concern me.

Why is there such a pseudo-puritan value system in a country that houses the $Billion global porn industry?

Anne   December 14th, 2009 1:25 pm ET

Is Tiger Woods a misogynist? Does his behavior reflect a devaluing of women by treating them primarily as sexual objects? What does TW's choice of women reveal about him? There is greater significance here than just a man having an extra marital affair. Nike has no intention of withdrawing their support from him. Some men envy and admire him for this behavior. The sponsors who are dumping him now will jump right back on the bandwagon as soon as it starts rolling again. Why does our society reward men who behave this way?

Apple   December 14th, 2009 1:28 pm ET

Has anyone stopped to wonder if he is ok? He could really be sufferring. Had he been as arrogant as many described, he would not be hiding out of embarrassment. Elin started to disgrace him with the club. The other women just followed her steps.

Shahin Ehteshami   December 14th, 2009 1:29 pm ET

Accenture Has Got Some Nerve to Criticize Tiger Woods!!!

I had an interview with Accenture, Passed all the Technical Part, Offered them to work in the lower level they were offering any day of the week, any shift (11 pm to 7 am) and passed the Technical interview at the end I was told that:

Hi Sean – Thanks very much for your email. My apologies for the confusion here. The overall team lead had decided to move forward with another candidate, but it looks like Ronn was not aware of the decision.

Many thanks for your time and consideration.

After All It seems that they need to learn some lesson not wasting other people's time & Energy & Not Hire Friends & Family & Just waste our time for the formality of interviewing People BUT Hiring who they want & already have in mind!

Apple   December 14th, 2009 1:32 pm ET

If especially Americans would stop the "Happy home" pretence and be more real and honest, when stuff like this happens, it would not shatter the entire glass. There must have been trouble at home before this happened. Has Elin hit him prior to this? Was he not happy at home or just felt something missing when his dad passed? I do not condone adultery but we ought to offer some sympathy to Tiger. He did not abuse anyone. he was abused and the media is quiet about it.

Kathryn   December 14th, 2009 1:53 pm ET

At least nobody caught Tiger with a man, his cousin or abusing his own chiildren!

Kathryn   December 14th, 2009 1:54 pm ET

has anyone stopped to wonder how Tiger is doing? He was abused and disgraced. I dont support his doing wrong but he deserve some sympathy. None of us are perfect.

ejgregory   December 14th, 2009 4:24 pm ET

Well, Tiger should just admit he failed at marriage. He can still love his children and get generous visitation rights. Give Erin a ton of money, tell her your sorry and move on. Thats my advice. He will regain the respect of most and be free to play the field. I guess when it comes to billionaires and women, this was just 'par for the course!'

John D.   December 14th, 2009 5:35 pm ET

How does the goverment justify a pay raise for them with the financial disaster of this country and the countless citizens released from their jobs.. I alos think Bush and Chaney should be in prison and have their assets taken for letting this happen, due to a lack of action on their part to stop it.. John Dixon, Florida

Raychil   December 14th, 2009 5:46 pm ET

My unfavorable opinion is of the media and tabloids making this a priority over more substantial news.

I don't care about Tiger and his personal issues. Move on to real stories.

I am glad he has left golf for now. The same media who were salivating over his adultery has helped to harm golf and network ratings for the sport. Tiger is a billionaire and even if he can't resolve his personal issues satisfactorily, his exit from golf could be permanent.

Who needs the harassment from the media when you're already wealthy and never have to work another day in your life?

John D.   December 14th, 2009 5:47 pm ET

As far as Tiger, he does not owe anyone except his family a explanation or apology. Almost nobody talking about him has ever met him and they know absolutely nothing about him except what they have been shown of him by the media. So, did the media make him out to be above what he is, a talented golfer.. Get over it.

John D.   December 14th, 2009 5:55 pm ET

and how can the goverment let religion into decisions for the whole of the people?... Catholic leaders telling them if they do not ban abortion's in the health plan, they will not support them.. .

A. Smith, Oregon   December 14th, 2009 7:38 pm ET

Tiger Woods remains far more popular than the entire Republican Party, I think I'll stick with Tiger Woods. He's a great Golfer, nothing more and nothing less.

Tiger Woods is better off without the bible thumping purists that come and go with the prevailing winds that periodically sweep across their moralistic plains of hypocrisy.

Thumpers are still supporting that pathetic toe tapping Larry Craig, who they put in office for his aggressive anti-homosexuality bills he helped draft, go figure!

Dodie   December 14th, 2009 7:51 pm ET

I am just amazed at all the attention paid to Tiger woods, when 50% of Americans have behaved the same way one time or another. We really need to move on....... Let the guy and his family heal!

A. Smith, Oregon I completely agree.

And to the media. I understand this type of news brings out everyone from the cracks and under the rocks which helps the raitings, but at what cost? Destroying a person with weeks of news is not admirable!

Joanne E Pearson   December 14th, 2009 10:48 pm ET

Yikes! If this is the greatest fall from grace by the greatest sports hero of our time, perhaps it needs the greatest redemptive response. We have a bold suggestion for Tiger Woods.

Tiger, you piled up your money under false pretenses, so give it away. Offload the money and start over. Jesus said in Matthew 16:26, “What good will it be for a man if he gains the whole world, yet forfeits his soul?”

It’s cleansing time. Give your wife half of your fortune, plus generous trust funds for your children. Then give the rest to charity. Everything: cash, contracts, houses, cars, the yacht, the plane. Keep your clubs. Then start over.

Show us the character we thought you already had. Be accountable to trusted friends. Be transparent. This will shock the public. We’ll root for you again. Don’t fixate on the money, focus on your soul. Your money and your sponsors may be your biggest obstacle to redemption. Just do it.

Erik   December 14th, 2009 10:49 pm ET

I dont think we can judge him, her, or anyone elses personal life based on incomplete information.
We don't follow him for his personal or marital successes. We follow him because he is the best golfer in the world. We should stop judging everyone as if we were perfect. People can do whatever they want in their personal time.

Rafael   December 14th, 2009 10:50 pm ET

I totally think that what Tiger did is wrong, he was married and with two kids and that is totally wrong

Joy   December 14th, 2009 10:50 pm ET

Absolutely NO MORE Nike products for me and my friends. We are all burning our nike products ( not even going to donate them) and have vowed never again to spend any money on anything nike until they drop Tiger Woods. Nike products ar not allowed in our house any more unless they drop Tiger Woods. We are spending our money on nike competitor products! Why would you want to buy a product endorsed by a lying, cheating, womanizing hypocrit? Not us! And of course Donald Trump still likes him. He's the same.

don   December 14th, 2009 10:50 pm ET

leave media creeps are like the trashy women coming out ot the woodworks...will do anything for money. talking about immoral..that would be the media. i hope if tiger gives an interview, it will be somebody black...white people are evil...i hate you mofos!!!!

Paul   December 14th, 2009 10:53 pm ET

GO TIGER!!!!!!

Any woman that marry a sports icon & a billionaire should not expect anything different!

Ask Rodman how many he had!

Chamberlain had a hundred or so!!!!

It's sad about the family and children, but not unexpected!

Norma J.   December 14th, 2009 10:54 pm ET

Here's the thing Larry nobody at my job knows who I sleep with and eventhough he's famous Your Job is your Job and your home life should be your home life its that simple. Good marriage, damaged marriage either way its time to punch the clock and go to work like everybody else.

NJ from Brooklyn.

Joy   December 14th, 2009 10:56 pm ET

Anybody who puts an athlete on a pedestal deserves to be, not only disappointed, but also hit on the head with it when the althete falls off, and he will fall off .

Erik   December 14th, 2009 10:56 pm ET

I suggest everyone who has expressed their concern about the media intervening and being nosey about Tiger's personal life, should boycot the companies who dropped him. I will!
No more gatorade! or accenture!

RV   December 14th, 2009 10:57 pm ET


I totally disagree with what advice Donald Trump and Dennis Rodman give Tiger Woods. They are saying that Tiger should not try to patch with his wife, but go around playing golf. First we all need to be human beings. If he broke the trust of his wife, he should take his time to mend it and heal it. He probably should try this though, as much as he can. His kids will respect him later in life for this. He will feel good about himself for correcting the wrong he has done.
Life is not all about making money or playing golf. Though Tiger is the biggest golf icon, he can always show his human side by doing the right thing, as opposed to behaving like a robot, playing golf, making money and being selfish!

Tiger will be respected more by having his family, and coming back to golf again. He will be more successful that way.

wolfgangpitbullingtonIII!   December 14th, 2009 10:57 pm ET

Tiger Woods, or Tiger Wierd! This lil' Negro is not so important that his "falling (like a Devil from Heaven)" can hold us all hostage. I'm sick and tired of hearing about this "White-flesh-lusting O.J. Simpson in waiting". Lets get a life, pleez! Tiger/Poosay Kat, has gotten his "tail stuck in a crack", let him deal with the consequences. Don't make everybody else sick dealing with this weird freak! wolfgangpitbullingtonIII!

nan   December 14th, 2009 10:59 pm ET

oh my gosh...please let the man rest. He knows that he did wrong but what man wouldnt that has what he has. Maybe he was bored and wanted something besides fame and all i see is a man who has made a bad mistake and has hurt his family, he is hurting too as we speek. Sometimes it takes something like this to know what he has and dont want to lose now. The other women were there for him even tho they knew he was married, as far as i can see they are at fault. They should have said NO. I think they wanted money and the fact the could say : Hey Ive slept with Tiger Woods. What women wouldnt but it dont make it right. Its the name. His wife really needs some freedom from this also. Good Luck To Them

Joy   December 14th, 2009 11:00 pm ET

Playing a sport does not make someone a good guy. It's his character that makes a person a good or bad guy.

Donald Trump is of such low character that he actually described Tiger as "loyal person" and called himself a "loyal person"!!!!! LOL LOL LOL. How many times has the Donald been divorced now? LOFLMAO

Joy   December 14th, 2009 11:03 pm ET

No more GATORADE for us until they drop Tiger Woods!!!!

Norma J.   December 14th, 2009 11:14 pm ET

Here's the thing nobody on my job knows who I sleep with. Eventhough he's famous your job is your job and your home life is your home life. Its simple, good marriage, damaged marriage either way its time to go back to work like everybody else.

Paul   December 14th, 2009 11:28 pm ET

Joy>>>Why would you want to buy a product endorsed by a lying, cheating, womanizing hypocrit? Not us! And of course Donald Trump still likes him. He's the same.<<

I've never bought Nike, but I will NOW!!!!

If WOMEN are so stupid to think their sports hubby is not cheating on them they deserve a wake up call!!!!

Go TIGER!!!! Live the life!!!!

Susan   December 15th, 2009 1:52 am ET

Tiger's personal life needs to be left alone. All of this is between Tiger and his wife and NOBODY else.

It is really ironic that the media continues to allow the "women of Tiger" to talk about his very personal time with him. The media interviews these women and allows them to say what happened (according to them). When are we going to start thinking about his children who will someday see this....his golf career has nothing to do with his personal life. People need to enjoy the talent of people and we need to leave their personal lives alone.

If we do that, many companies may be out of business, but it is time we stop all of the gossip and hurt we cause families that are well known.

Boycott Woods' Endorsed Products   December 15th, 2009 2:51 am ET

Unlike the last person who commented on this issue, I do not hope that Tiger comes back onto my television set to golf or do anything else. Accenture dropped him, so did Gatorade, so should Tag Heuer, Nike, Golf Digest and the PGA.

As long as mens club institutions excuse Tiger & other athletes' disgusting behavior, reducing it to a simply 'private matter,' women will boycott their products. Remember GENTLEMEN – women are earning right along side you now but they still do the majority of the purchasing of clothing and groceries for the family. Family women will not buy products endored by philandering men and inexcusable father figures.

It is convenient for the PGA, Nike, Tag Heuer and Golf Digest to say this is a 'private matter.' Don't tell me NONE of these executives saw Tiger making his moves in their company. There is nothing private about hiring escorts and prostitutes at casinos and hotels, hitting on the lady at the local IHOP and disgracing yourself and your family with a bunch of hired women of the night.

Tiger Woods is a liar. He exposed his wife to God knows what kind of diseases with unprotected sex. What a great man to explain 'the birds and the bees' to his kids. What kind of a company wants that kind of celebrity endorsement?

There shall be no Nike products, Tag Heuer watches or issues of Golf Digest under my family's Christmas tree this year.

By the way, there seems to be a lot of talk about Tiger being picked on because he is African American and his hired women are all white. I'll agree that as the first African American to hit the big time in golf, he has been the subject of lots of media attention – but it was mostly positive because of his game. His own promiscuous activities outside of his marriage changed the attention to negative. This is not a race issue, it is an issue of entitlement. This issue is about a man in a power position who has taken advantage of his privelidge and also about male institutions that do not have the testicular fortitude to stand against it.

Boycott Nike. Boycott Golf Digest. Boycott Tag Heuer and every product endorsed by this disgraceful cheater who had no regard for the health of his own wife (& mother of his children) when he sunk a hole in one with over twelve hired prostitutes.

Private Matter my foot. This one single man is a communal health crisis. Is AIDs that far off everyone's radar? Last time I checked, there still is no cure.

Instead of discussing how Tiger is going to recover, lets lean on these multi-billion dollar companies to drop the Woods' endorsements. Hire a real hero, his wife Elin, who deserves an Academy Award just for being able to wake up and face each new difficult day.

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