May 13, 2009
Posted: 12:51 AM ET
By Hal Boedeker/Orlando Sentinel
…The Anthonys made the huge blunder of agreeing to an exclusive interview with Oprah Winfrey, then talking to other outlets, such as CBS’ “Early Show.” The result: The queen of daytime television dumped the couple. And in this media world, it’s never wise to anger Winfrey...
But the media performance of George and Cindy, Caylee’s grandparents and Casey’s parents, sustains the public’s interest, too. George and Cindy have done just about everything wrong in public-relations terms, says Ron Sachs. His Ron Sachs Communications in Tallahassee deals in crisis management. "It's as bad as it could get," Sachs says of the way the grandparents have conducted themselves. "It's a runway train off the tracks, and that usually has one outcome: disaster."
"There's a stunning lack of discipline in how the story is told," Sachs says. "When crimes are alleged, long before you get to a court of law, you're being tried in the court of public opinion. If you don't speak, it's almost an admission of guilt. If you speak and perform poorly, it's worse than an admission of guilt."
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