January 30, 2009

There still better be funny beer ads on Sunday

Posted: 10:46 AM ET

For television viewers, the Super Bowl offers an annual midwinter spectacle. On Sunday, in addition to a football game and a halftime show, they can watch Madison Avenue try to walk a tightrope.1superbowl

The advertisers, which are spending up to $3 million for each 30-second commercial during Super Bowl XLIII, have a tricky task before them. They must figure out the right way to speak to consumers worried about the wretched economy while at the same time not ignore the long-standing appeal of Super Bowl Sunday as a night of escapist fare.

“Advertisers have to strike a delicate balance this year,” said Tim Calkins, a marketing professor at the Kellogg School of Management at Northwestern University.

“They need to recognize the environment we’re in,” Mr. Calkins said, “so they don’t want to appear too flip, making light of a tough situation.”

(Read More HERE)

Filed under: Super Bowl

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hugh ~ california   January 30th, 2009 12:55 pm ET

The way the economy is right now, some hard-working Americans can't afford Bud, Miller or Coors. So, this years Superbowl beer commercials should feature Pabst Blue Ribbon, Olympia and Old Milwaukee! Congress could provide these beer companies bailout money so they can get free advertisement and compete against the Big 3 beer makers.

Jaison   January 30th, 2009 1:33 pm ET


How about Root Beer's Companies they also need some free ride too right???

hugh ~ california   January 30th, 2009 2:05 pm ET

If I could get a buzz drinking A&W Root Beer I'd support the idea. 😀

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