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January 29, 2010

CBS rejects gay dating site's Super Bowl ad

Posted: 05:54 PM ET

By Aaron Smith, CNNMoney.com staff writer

NEW YORK (CNNMoney.com) - Super Bowl network CBS rejected an ad Friday from ManCrunch.com, a gay dating Web site.

"After reviewing the ad, which is entirely commercial in nature, our standards and practices department decided not to accept this particular spot," said CBS spokeswoman Shannon Jacobs. "We are always open to working with a client on alternative submissions."

CBS (CBS, Fortune 500) said it turned down the ad partly for financial reasons, but ManCrunch believes that there's more to it than that.

"It's straight-up discrimination," said Elissa Buchter, spokeswoman for the Toronto-based dating site.

Jacobs of CBS declined to comment on the charge of discrimination.

Buchter provided a copy of the CBS rejection letter to CNNMoney, which states that the ad "is not within the Network's broadcast standards for Super Bowl Sunday."

(READ MORE)

Filed under: Super Bowl


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January 30, 2009

There still better be funny beer ads on Sunday

Posted: 10:46 AM ET

For television viewers, the Super Bowl offers an annual midwinter spectacle. On Sunday, in addition to a football game and a halftime show, they can watch Madison Avenue try to walk a tightrope.1superbowl

The advertisers, which are spending up to $3 million for each 30-second commercial during Super Bowl XLIII, have a tricky task before them. They must figure out the right way to speak to consumers worried about the wretched economy while at the same time not ignore the long-standing appeal of Super Bowl Sunday as a night of escapist fare.

“Advertisers have to strike a delicate balance this year,” said Tim Calkins, a marketing professor at the Kellogg School of Management at Northwestern University.

“They need to recognize the environment we’re in,” Mr. Calkins said, “so they don’t want to appear too flip, making light of a tough situation.”

(Read More HERE)

Filed under: Super Bowl


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