December 14, 2009
Posted: 12:55 PM ET
More than four in 10 Americans now hold an unfavorable view of Tiger Woods, and nearly as many say companies should steer clear of using the golf great as a product pitchman, according to a new Washington Post-ABC News poll.
Woods, broadly popular in polls over the decade, has taken a big public hit in the aftermath of his admission of "personal sins" in response to spiraling allegations of extramarital affairs.
In the new poll, 43 percent say they view Woods unfavorably, with more than one in four seeing him in a "strongly" negative light. About as many, 42 percent, have favorable impressions, but that number has been sliced roughly in half compared to recent years.
Men tilt favorably toward Woods, while women lean negative. (Men are 46 percent favorable, 41 percent unfavorable; women are 39-45.) Among those who count themselves as golf fans, Woods fares a little better, with 62 percent seeing him favorably, but even here in his base, 37 percent now view him negatively.
More than a third of fans and non-fans alike say they think companies should not continue to use Woods to endorse their products and services. One of Madison Avenue's brightest stars, Accenture yesterday severed its six-year contract with Woods, and reports have other companies reconsidering their arrangements with the world's No. 1 golfer.
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