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April 27, 2009

RIP: Pontiac – GM pulls the plug on one U.S. auto brand

Posted: 12:06 PM ET

The Pontiac car brand, once marketed as General Motors' "excitement division," will be killed off by the end of next year, the carmaker announced Monday.

The decision to shutter Pontiac was one of several aggressive steps GM spelled out in an updated survival plan Monday. The government has given the company until the end of next month to restructure and slim down in order to survive.

The new GM will focus on four core brands: Chevrolet, Buick, GMC and Cadillac.

The fate of three other troubled lines - Saturn, Saab and Hummer - will be decided at a later date, GM said. They are likely to be sold off or shut down, while Pontiac will be shuttered.

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Filed under: Auto Industry


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Michael C. McHugh   April 27th, 2009 12:16 pm ET

Yet another sign that we are no longer the great superpower we once were in the 1940s and 1950s, when GM was the king of auto world. Now it will only stay afloat because of government handouts.

We should have learned from the oil shocks of the 1970s that we had to build more quality, green cars, but we didn't. Imported oil got cheap again and the cars got big again. Then we had another oil shock recently–just another reminder of what oil exporting countries can do to the US economy whenever they feel like.

If we have two brain cells left firing in this country, we'd better learn the lesson this time. We paid a high price for it.


Dave of Detroit   April 27th, 2009 1:41 pm ET

The last bastion of good wages for Middle Class Workers and Strong Unions with excellent Benefits has now gone the way of the dinosaur-Mind you, When Bill Clinton signed the NAFTA agreement it made the U.S. workers compete with Countries like Japan-that control their prices through their government-Unlike Bush's Free Market Philosophy-and Korea that also learned well from Ford and had lower wages and China has an average wage of 30 cents an hour and is now the leader in Auto Production, along with India's Smart Car. The only problem is that we have kind of an empty bag as far as being a producing Nation! Now maybe President Obama can pull a rabbit out of the hat, and maybe Congress will pass a "Vat" system to put the U.S. Auto Industry on an equal footing with with foreign competators, and maybe the supply of Alien Professionals will be reduced that work cheaper than our Graduates and the illegal migration from Mexico that is being used by our own Congressmen in their homes and Estates along with tax amnesia to promote their own wealth at the cost of selling out their own Country but I don't see any changes....Maybe I need new glasses-oops, can't afford them-allthe laid off people are breaking the banks and healthcare people!


John, San Antonio, TX   April 27th, 2009 2:41 pm ET

Depressing! My first new car was a 1965 Pontiac Catalina Sedan, a full size family car with the new Fastback Design. I loved that car and it was absolutely beautiful after a fresh wax. I had it only a couple years before being assigned to duty in Vietnam. My parents kept it for years and eventually turned it over to my younger brother for transportation to college. He eventually sold it to a man who did stock car races where he is said to have had considerable success.


Terry, TX   April 27th, 2009 3:21 pm ET

If the Obama's administration cannot save our auto industry and manufacturing company....then add another group who is ticked off....he's racked them up these last 90 days.


Ghuman   April 27th, 2009 5:32 pm ET

The only option is the move entire production off-shore or impose a special tax/duty on cars manufactured offshore to equalise the labor differential. Given the money involved in bribes (ahem ...lobbying), I would bet on former then latter.


Mike, Rineyville, KY   April 27th, 2009 6:54 pm ET

Obama is doing his best, but it's like beating a dead horse. The US auto industry is beyond saving. Who is going to buy what ever they produce? People just don't have money to spend so it doesn't matter what type vehicle they produce. Even If they produce fuel efficient, fast, powerful, large, loaded with accessories, great looking, and cheap cars, people still need money to buy them.


hugh ~ california   April 27th, 2009 7:30 pm ET

Pontiac GTO

“Little GTO, you’re really lookin’ fine
Three deuces and a four-speed and a 389
Listen to her tachin’ up now, listen to her ‘why-ee-eye-ine’
C’mon and turn it on, wind it up, blow it out GTO.”
–Ronnie and the Daytonas (1964)

It was a nice run, but all good things must come to an end.


scottschaufele   April 28th, 2009 3:38 am ET

Bummer the end of an era. 😦


Luis escobar   April 28th, 2009 6:05 am ET

Well The Pontiac G8 is Build In Australia 100%
The Torrent Is a 100% Japanese engine ,only less of 35% is Build in USA
To Find Look the Sticker Price at New Pontiac Car Dealer , Normally say Build In USA 15 % 85% over seas .
The Pontiac Vibe is only 3% is USA Parts the rest is Japanese ,
The Pontiac Torrent only 15% USA Parts

Guest what Lot off our Money go over seas to Keep the Jobs There , They need to bring all these Jobs Back here and really Build 100% American Car

People need to know it , GM Miss lead our Good President . They use our Mony for overseas Jobs .

Luis Escobar


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